I’m your go-to writer for your Brand Story: About Pages, Bios, Company Spotlights, Special Features, Editorials & more..
About West Coast Writing House and Shehla Lucanera
Hi, I’m Shehla Lucanera
I’m your go-to writer for your brand story: About Pages, Bios, Company Spotlights, Special Features, Editorials & more..
I help tell your brand story with clarity, confidence and excitement.
I help uncover your brilliance, then put it into language that moves clients.
Why do I work with small businesses and entrepreneurs?
After years of writing in the luxury space—including editorial features for top interior design magazines—I had the privilege of interviewing and collaborating with dozens of amazing founders and creatives.
Every company, founder and entrepreneur has an amazing story to tell.
Sometimes you just need a professional to coax it out, hear it and spotlight the gold that’s in every story.
Along with my background in Communications and PR, I learned the art of persuasive writing—how to structure information, shape perception, and position a brand to be as compelling and desirable as possible.
While creating Bios, Editorials and About Pages and Case Studies for a range of clients, I decided to focus on my passions.
I wholeheartedly enjoy interviewing my clients and then experiencing their immense joy when they read their own story.
Its like holding up a mirror to my clients that highlights just how incredible they truly are, how far your business has come and the bright future ahead of you.
That feeling of pride and confidence that they experience?
That’s the real win.
Not simply the beautifully written Word document.
Warmly, Shehla Lucanera
My goals are to:
Equip you with compelling, conversion-driven story
#1
Clearly communicate the depth of your talent and expertise
#2
#3
Strategically position your brand
#4
Attract and resonate with your perfect client
Your expertise is priceless.
Connect with clients that you love by sharing your authentic story.
You deserve to work with clients who value your genius.
The right words attract the right clientele.
Say yes to:
Projects that amplify your portfolio
Soul-filling projects that boost you to be your best creative self
Operating at the height of your brilliance
And gracefully say no to clients that aren’t the right fit
Words are powerful.
You need the right clients. The ones who see your value, respect your process and are ready to invest in your work without hesitation.
This all happens through great Bios, About Pages, Company Spotlights and Case Studies.
Strategic storytelling doesn’t just inform—it refines your audience, amplifies your appeal, and helps you fill your calendar with projects that energize you.
A bit about me.
One of the most exciting chapters of my early career was interning at KTLA Channel 5 in Los Angeles. It was fast-paced, full of energy and so much fun. There were rigorous security checkpoints just to get into the building, and celebrity guests were always dropping by the set.
I wrote for the station’s website and got a behind-the-scenes look at how stories come together in real time.
It taught me how to think fast, write clearly, and capture attention in a matter of seconds. That experience lit the spark—it showed me just how powerful the right words can be.
I have 15+ years of experience in writing, editorial, and marketing.
My clients include interior designers, business coaches, SaaS brands, and lifestyle entrepreneurs.
I see the privilege of copywriting as part psychology, part journalism, and part artistry.
I have a knack for uncovering what makes your brand sing—and turning it into messaging that moves people.
After office hours: You’ll find me on the soccer sidelines cheering on my kids, or curled up with a book, sipping a honey citrus mint tea, or hunting for spicy-lime Trader Joe’s snacks.
At the West Coast Writing House studio, every day is a bring-your-pet-to-work day.
Luna, my spirited German Shepherd, keeps me on a steady schedule of fresh-air breaks, while Boots—the tuxedo cat—handles quality control from his post beside my laptop.
I’m a coffee person.
Lots of almond milk and 3 tablespoons of sweet vanilla creamer - let’s go!