Website Copy for Interior Designers
The words on your website are your mood board.
Spark desire with copy that captures your vision, emotion and style.
Hello, I’m Shehla Lucanera. I write industry-specific web copy for interior designers.
Powerful words move clients to contact you.
Elevated website copy is more than just words. It’s how your future clients first experience the quality of your work. The right words don’t simply describe your services, they position you as a trusted expert. Invites connection and move high-investing clients to contact you.
“Shehla brought professionalism to my project from the start—she included key questions that let me know she had the right skillset and expertise. Her availability and approach ensured the results were delivered far earlier than I expected and provide a great value to my start-up efforts. I can’t wait to work with you again Shehla, thank you!”
Designer in Oregon
You wouldn’t invite affluent clients to a truck stop diner to wow them. DIY space-filler website copy is also a deterrent…
Luxury clientele can feel the difference.
Light up your dream client.
The right words ignite desire. They bring in ideal clients who trust your vision and open thedoor to dream projects—the ones that grow your portfolio and your reputation.
Launching a new website? Or need a copy refresh?
I make writing your copy streamlined, easy - and fun. When our project is complete, you’ll see your business in a whole new light.
I only work with designers and creatives for the luxury space. Luxury is about quality. Trust your copy to an industry-specific specialist.
Your expertise has evolved.
Your copy should reflect who you are today.
Position yourself as a luxury designer
Attract high-investing clients who value your expertise
Highlight the full scope of your talent
Position your brand for the high-end market.
I combine strategy with the language of your perfect client and your brand. I’ve worked with dozens of top interior designers who serve elite clients. I’m here to help boost you to that next step.
Let’s craft bespoke, SEO-friendly web copy.
All website copywriting projects include:
A questionnaire that brings to light your brand messaging
An hour call to discuss your brand and website goals
SEO keyword research
Meta titles and meta descriptions
Four (or up to 10+) pages of SEO-friendly website copy
The Voice & Vision Brief
Three rounds of guided revisions that assure you that we’re on the right track
Professional proofreading on the final draft
Project presentation meeting
Bonus: I’ll be available to collaborate with your web designer if they have any questions on the copy. Plus, I’m here to help with any feedback on the website mockup.
Together, we’ve got this.
My 7 Signature Steps to Exceptional Copy
Copywriting should feel collaborative and exciting. My process is designed to bring out the heart of your brand. I make things easy, every step of the way. Here’s how we’ll create your upscale web copy together:
1. Discovery
We begin with a welcome questionnaire, followed by an hour discovery call. We’ll explore your designer story. How did you come to be a designer? Tell me all about your brand, your goals and the kind of clients you want to attract.
This is where we start to uncover the spirit of your business and chart a route for your web copy. We’ll uplift your brand while aiming for elite clientele.
2. The Brand Voice & Vision Guide
Before the writing begins: I’ll create a sharp, 2- page bullet-style Brand Voice & Vision Guide.
This easy-to-read draft captures your brand’s tone of voice, key messaging, and core positioning. Think of it as the compass that orients everything we create together.
3. Research
Next, I’ll research your competitors to see how we can differentiate your value and talent. We’ll showcase your expertise with messaging that makes your ideal client want to work with you.
I’ll explore:
What competitors do you love and why?
What is their message missing? What are they doing well?
What perspectives are others not capitalizing on?
With your permission, I will request to chat with past clients or work collaborators. This helps discover even more amazing qualities that make working with you unforgettable and extraordinary.
4. Copy Flow Outline
I’ll present you with a clear, bullet-point outline of what each page will include. This quick-reference document guarantees we’re fully aligned on the structure, tone, and key messages before the writing begins.
It’s a chance for you to:
Review
Adjust
Add-in anything critical that you may have forgotten
Sign off with confidence
We’ll both be on the same creative page before the writing begins.
5. Copywriting
I write each page with clarity and the language of your perfect client. Every line has a purpose. Each page has roughly 6-8 strategic sections.
6. Polish
You’ll receive up to three rounds of collaborative, guided revisions. We’ll shape and polish the copy until it feels like a true reflection of your brand—crystal clear, confident and ready to connect with the right audience. I’ll meticulously proofread your final copy to perfection..
7. Professional Delivery
The finished copy is a true creative collaboration. You will feel beyond proud and ready for your interior designer debut or refresh. We’ll meet via phone or Zoom for the final copy presentation. You’ll receive a glowing, web designer-ready document that you are going to love.
If your web designer has any questions or needs support during the building, I’m right here to help. You’ll walk away with copy that’s ready to turn higher-end visitors into clients.
Project timelines.
The Bespoke Build
5 weeks
The Signature Suite
6 weeks
The Blueprint Package
4 weeks
To keep things flowing, I kindly ask that you share your feedback within two business days of receiving each draft. As a fellow creative, I know how valuable momentum is—and I’m here to help us keep it going.
Kind words from an amazing client.
“It was a pleasure to work with West Coast Writing House on the website copy for my new business! I’m so grateful for Shehla’s professional and creative touch on such a vital part of my next adventure. She asked great questions to really get to know my business, spent time researching and understanding my field, clarified when she wasn’t sure of something, and ultimately conveyed exactly what was needed in my website copy.
In addition to her talent for writing, Shehla was incredibly responsive, timely, and proactive each step of the way - going the extra mile to alert me to aspects of a website that were needed and/or helpful that I hadn’t even considered. She also acted as the friendly accountability coach I needed to get this project over the finish line. I look forward to working with Shehla again on future copywriting needs and wholeheartedly recommend her and West Coast Writing House for your copywriting needs.”
Megan, Durham NC
I’m easy to work with, friendly and have a knack for recognizing what makes you a design unicorn in a busy industry.
Luxury clients will compare the designers they research. We’ll position your brand, so it shines in the best light. This web copy will be an exciting collaboration between you and me.
On-track for success.
I’ll be checking in with you on a regular basis
I’ll ensure that you are happy with our progress
You will know exactly where we are in the schedule
The Web Copy Packages are perfect for:
Established designers who are rebranding or leveling up
Designers ready to attract higher-budget clients
New designers launching a website
Designers who want polished, on-brand messaging that reflects their expertise
Included in Your Investment
4–10 pages of strategic copy
The Voice & Vision Brief
SEO keyword infused copy + meta descriptions/titles
3 rounds of revisions
Final designer-ready delivery
Optional add-ons (blog, landing pages, etc.)
Handcrafted Web Copy Packages
| The Signature Suite | The Bespoke Build | The Blueprint Package | |
|---|---|---|---|
| The Investment Starts At | 8000 | 4500 | 2500 |
| Home Page | X | X | X |
| About Page | X | X | X |
| Services Page | X | X | X |
| Contact Page | X | X | X |
| Meta Titles and Meta Descriptions | X | X | X |
| The Voice & Vision Brief | X | X | X |
| Portfolio/Case Studies Page | X | X | |
| Blog Page | X | X | |
| 2 Ready-To-Go SEO Friendly Blog Posts | X | ||
| 4 Ready-To-Go SEO Friendly Blog Posts | X | ||
| Landing Page For Your Special Offer/Lead Magnet | X | ||
| Comprehensive Brand Messaging Guidelines | X | ||
| Additional Page of Your Choice | X |
The Signature Suite
Investment starts at 8000
Ideal for: Designers ready to refresh their website and ignite more luxury clients.
For designers who are ready to elevate their digital presence, The Signature Suite delivers the most comprehensive copywriting experience. This all-inclusive package is ideal for those who want to position themselves as the go-to expert in the luxury interior design space.
Along with everything included in The Bespoke Build—your foundational web pages, portfolio, and blog—you’ll receive four meticulously crafted, SEO-friendly blog posts. These blog posts are designed to enhance your visibility on search engines, attract qualified traffic and establish your thought leadership.
You’ll also get a custom Landing Page to promote a lead magnet, special offer, or exclusive service. Perfect for building your email list or driving targeted inquiries.
The Brand Messaging Guidelines ensure every word written about your brand aligns with your voice, values, and vision. You can hand this to a social media strategist to keep brilliantly on brand online.
To complete The Signature Suite, you’ll receive one additional page of your choice. Whether it’s a Press page, FAQ, Studio Values, or something more tailored. We’ll write it with the same strategy-driven approach that turns website visitors into premium clients.
The Signature Suite gives you a platform that works as hard as you do to attract, connect with, and convert elite clientele.
The Bespoke Build
Investment starts at 4500
Ideal for: Debuting designers ready to welcome top clientele from day one.
For interior designers who want a stunning, strategy-driven website and content that invites their dream clients to take the next step. The Bespoke Build package offers the perfect balance of alluring charm and functionality.
It includes a custom-crafted Homepage, About, Services, and Contact page to establish your brand’s presence with clarity and confidence.
You’ll also receive a Portfolio or Case Studies page to showcase your best work in a way that resonates with high-end clients. This package includes a dedicated Blog page along with two SEO-friendly blog posts, designed to position you as an expert and improve your search visibility.
The Bespoke Build creates a brand narrative that looks refined and professional. Invite luxury clients to connect with you through compelling storytelling and content that elevates your brand’s authority.
The Blueprint Package
Investment starts at 2500
Ideal for: Designers ready to elevate their brand story.
The Blueprint Package provides the essential jump-start your interior design business needs. Captivate high-end clients and establish credibility. Exude professionalism and invite luxury clientele to connect with you effortlessly, ensuring your brand makes a powerful impression.
This package includes a crafted Homepage that instantly draws visitors in with an engaging introduction to your brand. A compelling About page will showcase your story, expertise, and unique design philosophy, helping potential clients feel an immediate connection.
The Services page is designed to position your offerings with sophistication and highlighting the value of your design expertise. A clear Contact page makes it easy for interested clients to take the next step, ensuring a smooth and inviting user experience.
The Blueprint Package is the professional online presence you need to attract discerning clients and establish yourself as a trusted expert in luxury interior design.
Frequently Asked Questions
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Each package includes strategic, personalized website copy, infused with SEO keywords and phrases.
We’ll speak directly to that one ideal client and connect to their desires for an elevated lifestyle. Plus, we’ll showcase your distinctive vision for design form, function and aesthetic beauty.
You’ll have three collaborative revisions to ensure we craft copy that’s both effective and loved by you. A final, web designer-ready document will be yours within weeks.Please view the detailed package comparison above to see what’s included in each tier.
Jump to Packages -
The Master Suite: 6 weeks
The Bespoke Build: 5 weeks
The Blueprint Package: 4 weeks
We are in the business of timelines, right fellow creative? I’ll guide you through every step and check in with you often, so you always know exactly where we are in the process calendar.
Kindly be available for calls, check-in and feedback within 24 hours. Timely feedback is key to guaranteeing we stay on track.
Add-on pages will need 2-3 additional days per page, but are well worth the wait. -
If we are a match to work together, a Creative Retainer deposit secures your honored studio time with me. I accept a limited number of projects each quarter.
My business model prioritizes quality work over volume. This method allows me to stay fully invested in each client’s success. This also guarantees the work we produce together is elevated, thoughtful and effective.
Each client receives an exclusive, high-touch quality experience. Quality takes time and I’m a process-driven perfectionist, just like you are friend.If you’re planning a website launch or website rebrand, booking ahead ensures your copy is completed on time and ready for your web designer.
Together, we’ll create results that you’ll love. If this project is urgent, we can discuss your needs and apply a rush fee to the invoice. The rush fee is $250–$350 per business day expedited.
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Absolutely. Additional web page investment begins at 525 each, and blog posts start at 500.
Ideas for additional pages of web copy could be:
a Studio Values page
FAQ page
Bio for a new designer at the firm
blog content
Case studies to showcase project success
Press / Media Features Page
Design Process Page
Testimonials Page
Preferred Vendor or Trade Partner Page
Careers / Internships Page
Contact Thank You Page
Lead Magnet/Free Resource
I’ll make sure it’s on-brand and aligned with the voice and structure we’ve created.
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A 50% deposit secures our time together and kicks off the project, the other 50% is due when the final draft is delivered.
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I’m available to collaborate with your web designer to ensure the copy flows beautifully within your site layout. I also offer light feedback on mockups if you’d like a copywriter’s second set of eyes.
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I specialize in writing for luxury interior designers—simple, strategic copy with an elegantedge. My background in PR means I bring positioning, storytelling, and industry insight to every project.
Clients enjoy working with me and I think you will also.
My background in PR and Communications means I can:Anticipate what your audience wants and needs
Build audience connection and trust
Ensure your design talent is communicated successfully
Communicate your exclusivity while positioning you for the luxury market
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As an interior designer, you never just throw together a room for your clients. You thoroughly evaluate the space, deeply consider the function, balance the desired aesthetics to please both partners, draw up plans and so much more.
You create a lifestyle that will be enjoyed for years to come. Your service is truly a priceless luxury with a high return on investment.
Also, this isn’t just web copy—it’s your brand’s first impression. Strategic words build trust,
communicate value, and help your dream clients connect with you. With a clear, confident message, your website becomes a hardworking business tool.
My degree is in Communications with a focus in Public Relations. I bring years of experience writing for marketing and media.
I’ve interviewed dozens of interior designers and contributed to top-tier luxury publications—giving me an understanding of the industry and what makes a design firm truly stand out.