Your Website Is Your Storefront—Treat It Like Your Showroom
Your website isn’t just a portfolio of beautiful photos
It’s your digital storefront and the first impression clients have of your interior design brand. You wouldn’t welcome guests into a messy studio or a dimly lit office, so why would you settle for a website that feels unclear, outdated, or impersonal?
Let’s explore what makes a luxury-level website feel as polished as the spaces you create and how small tweaks can elevate your online presence from average to unforgettable.
Make Navigation Clear, Not Clever
Don’t Make Clients Work to Work With You
A confusing or overly “creative” navigation bar might look trendy, but it can quickly become a roadblock. If your potential client can’t easily find your About page, Service offerings, or Contact form, they’re more likely to click away than to dig around.
Your navigation should be:
Intuitive
Clear and concise
Consistently labeled (no cutesy phrases that require guessing)
Simple wins here. Clarity is luxury.
Invest in Cohesive Team Photos
A Polished Team = A Polished Brand
One of the most surprising trust-breakers? Inconsistent team imagery.
I recently visited the website of a Texas-based luxury designer whose work was remarkable. But the About page showed a mix of blurry selfies, harsh lighting, and unflattering staff photos. The result? It felt disjointed and off-brand—despite their exceptional portfolio.
Now compare that to Adelyn Charles Interiors. Their team page is a masterclass in branded photography. Crisp lighting, cohesive outfits, thoughtful composition—it’s approachable and elevated.
Image credit: Adelyn Charles Interiors. Used with admiration and appreciation.
This is the level of attention that communicates professionalism. Your team doesn’t need to match perfectly—but coordinated colors, consistent lighting, and relaxed posture make a world of difference.
Make Your Contact Info Obvious
Visibility Builds Trust
Your Contact section should be one of the easiest things to find on your site. Ideally, there’s a dedicated link in your main menu and a visible call-to-action on most pages—like a “Book a Consultation” button or “Let’s Work Together” form.
Things to double check:
Is your contact form working?
Are response times or office hours listed?
Is there a warm, welcoming message inviting clients to reach out?
These small touches build confidence and convey the white-glove experience you’re known for.
Your Words Matter—They’re Not Just “Filler”
Generic Copy Can Cost You
If your website designer included copy “as a bonus,” it’s worth asking: How personalized is it really?
Placeholder text, overused phrases, and generic bios won’t distinguish you in a competitive luxury market. What works instead is strategic, story-driven copy that:
Highlights what makes you different
Speaks directly to your ideal client
Answers key questions and overcomes objections
Reflects your voice and values
Copy is what turns beautiful photos into a brand experience. When done right, it helps potential clients fall in love with your approach—before they’ve ever spoken to you.
Your Website Should Sell Without Feeling “Salesy”
Your website has one job: move dream clients to the next step
That doesn’t mean pressure or gimmicks. It means thoughtful design, emotional resonance, and clear messaging that shows the real value of what you offer.
The goal? Delight them. Make them feel seen. And gently guide them toward that all-important discovery call.
Your Website Is Your Showroom—Make It Feel Like One
You’d never walk a VIP client into a dusty studio or cluttered living room and expect them to feel wowed. The same goes for your website. Every detail should whisper quality—from layout and navigation to copy, imagery, and contact flow.
Because luxury isn't just about what people see. It’s about what they feel.
Ready for Copy That Elevates Your Brand?
If your visuals are stunning but your words feel like an afterthought, let’s change that. I help interior designers craft strategic, story-rich copy that turns browsers into buyers—and beautiful websites into powerful sales tools.