Need a writing project completed for your business? Hi, I’m Shehla.
We connect. I write. Your project, completed✔️
Spark engagement with words that captures your vision, emotion and style.
Hello, I’m Shehla Lucanera.
I write perfect copy for About pages, Bios, Company Spotlights, Editorials & more.
Powerful stories move clients to contact you.
Engaging About pages and interesting Bios tell your future clients who you are. The right words don’t simply describe your services, they humanize who you are and spotlight your passions.
Let’s pinpoint why you are the right choice for your client.
What can a great story do? Invite genuine connection and move clients to contact you, today.
“Shehla brought professionalism to my project from the start—she included key questions that let me know she had the right skillset and expertise. Her availability and approach ensured the results were delivered far earlier than I expected and provide a great value to my start-up efforts. I can’t wait to work with you again Shehla, thank you!”
Designer in Oregon
DIY space-filler marketing stories are a boring deterrent…
Fall in love with your own origin story when told by an experienced writer.
Your story is amazing. It deserves to be spotlighted and shared with pride.
Light up your dream client.
The right words invite engagement. They bring in ideal clients who trust your vision and open the door to dream projects—the ones that grow your portfolio and your reputation.
Launching a new project and need a writer?
Need a company spotlight, a winning editorial or an updated bio?
Need to get clear on your brand origin story?
I make writing your project streamlined, easy - (and fun) in 3 simple steps.
When our project is complete, you’ll see yourself or your business in a whole new light.
The unexpected and priceless results of reading your own story? Authentic, smile-inducing pride in yourself and your business.
Trust your copy to a published writer and storytelling expert. You’re going to fall in love with your own story.
Your expertise has evolved.
Your copy should reflect who you are today.
Position yourself as the go-to creative
Attract clients who value your expertise, and love you right away.
Highlight the full scope of your talent while we bring your exciting story to life
A great Bio, Company Story or About page positions your brand for the right market.
I combine your winning business story, plus strategy with the language of your client.
I’ve written company stories for new entrepreneurs, as well as established for multi-million dollar businesses and the results are the same:
Seeing their business written about expertly was the boost of confidence and pride that took them to the next level.
I’ve worked with dozens of top creatives who serve elite clients. I’m here to help bring your story to life and to boost you to that next step.
I craft exciting, personalized marketing copy that makes you fall in love with your own origin story.
All copywriting projects include:
An interview call
Your story, written expertly and delivered via Word
Guided revisions that get your story just right
Bonus: I’ll be available to collaborate with your web designer if they have any questions on the copy.
Plus, I’m here to help with any feedback on the website mockup.
Your story starts here
My 3 Simple Steps to Exceptional Copy
Copywriting should feel easy and exciting. My simple but powerful process is designed to bring out the heart of your brand and who you are. What brought you to your passions? What influences you? What was the turning point that made you pivot?
Your clients want to know.
Let’s work together, I make things simple:
Easy Step 1:
Discovery Call
Your business narrative is truly inspiring. I can find the story gold and create a winning written piece.
Let’s chat with a no-strings, smile-inducing discovery call.
I’m a story strategist and can write an engaging story for any industry.
Simple Step 2:
Write the Perfect Copy
I write the brand story your ideal clients feel.
Founders and entrepreneurs need to sound remarkable, but hate writing their own story.
Let’s update your bio, or create a Company Spotlight on your website, or refresh your About Page into a prestige-building narrative.
Then you review—for fast, collaborative tweaks.
Before you know it: Humanizing, powerful brand-building copy is complete and in your inbox.
Easy Step 3:
Launch Success!
Perfect, polished, proofread words that make people love you, get inspired by you and want to work with you.
Bonus: I stay available so copy launch feels smooth, five-star and ready to attract your ideal client.
Project timelines.
About Page
4 days
The Signature Bio
3 days
The Brand Feature
5 days
To keep things flowing, share your feedback within two business days of receiving each draft. I know how valuable momentum is—and I’m here to help us keep it going.
Kind words from an amazing client.
“It was a pleasure to work with West Coast Writing House on the website copy for my new business! I’m so grateful for Shehla’s professional and creative touch on such a vital part of my next adventure.”
Megan, Durham NC
I have a knack for recognizing what makes you amazing in a busy industry.
We’ll position your story and your brand, so it shines in the best light.
On-track for success.
I’ll make the process as easy as possible
I’ll ensure that you are happy with our progress
You will know exactly where we are in the schedule
These About Pages, Bios and Brand Features are perfect for:
Companies, Founders or Entrepreneurs who are rebranding
Businesses ready to build credibility with an origin story
Creatives who want polished, on-brand messaging that reflects their expertise
Companies or Founders who need an exceptional editorial
Included in Your Investment
One engaging 45-60 min interview
Your exceptional story delivered via email
Up to 3 rounds of revisions
Handcrafted Story Packages
The Signature Bio: Personal Storytelling
Includes:
45-60 min interview
One Bio or About Page
A short version for Social Media or Press
Timeline: 3 days
Investment starts at $375
The Studio Story: Business Narrative
Includes:
1 hour interview with founder
“Our Story” business narrative that shapes your brand
Use for Press Kits, Portfolio Intros, and on the About Page
Timeline: 4 days
Investment starts at $445
The Brand Feature: Spotlight-Style Article
Inclusions:
1 hour interview
Magazine-style feature
Build authority through storytelling
Your choice of one: Newsletter, Blog, Project Portfolio, Case study, Professional Collaboration Spotlight, Brochure, Proposal or Client Welcome Guide.
Timeline: 5 days
Investment starts at $489
The Signature Bio
Investment starts at $375
Ready to fall in love with your origin story?
Founders need to sound remarkable, but cringe at the thought of doing their own bio writing.
That’s where I work my magic.
The Signature Bio: Personal Storytelling — $375
Bring your story to life — with elegance and ease.
A stiff resume is disguised as a bio is boring. Your story is more exciting than that!
Your personal story is the thread that connects who you are to what you do — and why clients trust you.
I’ll draw out the milestones, values, and defining moments that shape your work and personality.
Then I’ll craft an absolutely magnetic About Page or Bio that communicates your story clearly and confidently — so readers feel an instant connection.
Includes:
45–60 minute recorded interview
One polished Bio or About Page (up to 500 words)
A condensed version for social media, press, or introductions
SEO-friendly formatting and flow suggestions
3 rounds of refinements
Timeline: 3 days
Perfect for: entrepreneurs, creatives, or founders ready to share their story with authenticity and professionalism
The Studio Story
Investment starts at $445
See your company narrative in a whole new light. Inspire your team and your ideal clients.
Making your business sound as amazing as it is: that’s my specialty.
The Studio Story: Business Narrative — $445
Tell the story behind your brand with clarity and confidence.
Every great company has an origin story — a reason it exists and the values that drive it.
Through a focused one-hour founder interview, we’ll uncover your “why” and translate it into a beautifully written brand story that strengthens your positioning through expert storytelling.
Use this piece across your About Page, Press Kits, Portfolio Intros, or Marketing Materials — anywhere you need to articulate your purpose with power and an engaging story.
Includes:
1-hour founder interview
Your full “Our Story” business narrative (up to 700 words)
Professional editing and refinement
Optional tagline or brand positioning statement
3 rounds of refinements
Timeline: 4 days
Perfect for: design studios, boutique agencies, and creative founders looking to articulate their philosophy and attract aligned clients.
The Brand Feature: Magazine-Style Article
Investment starts at $489
“This is incredible, thank you, I love it!”
Humans get inspired by reading their own amazing stories, told masterfully and truthfully.
I’d love to hear your story and shape a beautiful feature for you.
The Brand Feature: Magazine-Style Article — $489
Step into the spotlight with an editorial-quality feature story.
You’ve built something worth talking about — let’s showcase it through a magazine-style story that builds trust, credibility, and authority that excites your clients.
I’ll interview you to uncover your insights, achievements, and values — then craft a refined, publication-ready piece that reads like a professional feature article.
Includes:
1-hour recorded interview
One editorial-style article (800–1,000 words)
Tailored for your choice of platform: Newsletter, Blog, Case Study, Project Portfolio, Collaboration Feature, or Client Welcome Guide
Professional editing and formatting for web or print use
3 rounds of refinements
Timeline: 5 days
Perfect for: founders, creative professionals, and brands ready to elevate their online presence through storytelling that feels both sincerely human and high-end.
Frequently Asked Questions
-
Please view the detailed package comparison above to see what’s included in each tier.
Jump to Packages -
Around 1 week or so, depending on the scope of the writing and interviews.
-
Absolutely, please get in touch.
-
Absolutely.
I’ll make sure it’s on-brand and aligned with the voice and structure we’ve created.
-
A 50% deposit secures our time together and kicks off the project, the other 50% is due when the final draft is delivered.
-
I’m available to collaborate with your web designer to ensure the copy flows beautifully within your site layout. I also offer light feedback on mockups if you’d like a copywriter’s second set of eyes.
-
I specialize in writing—simple, strategic storytelling copy with an elegant edge. My background in PR means I bring positioning, storytelling, and industry insight to every project.
Clients enjoy working with me and I think you will also.
My background in PR and Communications means I can:Anticipate what your audience wants and needs
Build audience connection and trust
Ensure your design talent is communicated successfully
Communicate your exclusivity while positioning you for the luxury market
-
A strong bio builds trust before you even speak. It helps potential clients feel like they know you — your values, your expertise, and what makes your approach different. When your story is written with clarity and heart, it doesn’t just introduce you — it elevates your brand and attracts the right kind of clients naturally.