Words That Attract (and Keep) Luxury Clients
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Three simple swaps that create a five-star experience.
Luxury is built on details and the feelings you create.
One of the most powerful details? Your words. Swap a few everyday terms for language that feels thoughtful and elevated, and you’ll notice calmer discovery calls, clearer value, and warmer “yeses.”
Why bother changing a few words?
Luxury clients don’t want a hard sell.
They want clarity, collaboration, and an experience that feels considered from hello to handoff. These small shifts create exactly that—without changing your offer at all.
Swap #1: Avoid “Price” → Say “Investment”
Why it works: Price is transactional and begs you to justify it. Luxury brands don’t talk “prices” or “costs.” Your services are an investment—a thoughtful decision with long-term value.
Use it like this:
“The investment for my Signature Suite website copy is $8,000. I have one slot left for October—I can assist you in booking today.”
“The investment for my design services is $120,000, exclusive of furnishings and fixtures. I’m happy to confirm availability and reserve time to move forward.”
Swap #2: Avoid “Contract” → Say “Agreement,” “Paperwork,” or “Invitation to collaborate”
Why it works: Contract feels heavy and legal—cue hesitation. Agreement and collaboration invitation keep the tone friendly, clear, and forward-moving.
Use it like this:
“You’ll receive the collaboration invitation momentarily; once you’ve had a look, just send it back by email and I’ll handle the rest.”
“It was a pleasure meeting with you today. I’ll send the agreement this afternoon—please keep an eye on your inbox. If anything else comes to mind, I’m here.”
Swap #3: Avoid “Sell / Buy” → Say “Acquire,” “Obtain,” or “Commission”
Why it works: Sell is pushy and price-first; buy suggests a one-way, utilitarian transaction. Luxury is curated and collaborative. Words like acquire/obtain/commission signal discernment and fit.
Use it like this:
“Should you wish to acquire the Signature Suite—complete website copy, a messaging kit, and light launch support—the investment is $8,000. If that aligns, I’ll confirm availability and reserve your start date.”
“To acquire our Full-Service Design—from concept and space planning to procurement and white-glove installation—the professional fee begins at $80,000; furnishings and fixtures are additional. If that aligns, I’ll send the agreement today and reserve your preferred installation window.”
Copy-and-paste mini scripts
Use these to update your site, proposals, and discovery emails today.
Inquiry reply (24-hour response):
“Thank you for reaching out—thrilled to connect. Here’s what happens next: 1) brief fit call, 2) tailored proposal, 3) recommended start date. Book here: [link].”Post-call recap (same day):
“Lovely speaking today. You shared: [goal]. I’ll deliver: [deliverables]. Next step: I’ll send the agreement this afternoon.”Your process (one line):
Understand & Plan → Write & Refine → Deliver & Launch
Quick checklist (pin this)
☐ Use investment, not price
☐ Use agreement/paperwork instead of contract
☐ Guide clients to acquire/commission (not buy/sell)
☐ Add a friendly recap after every call
☐ Keep your 3-step process visible everywhere
Let’s keep going
Would you like more language shifts like these to attract and delight luxury clients? I’d love to hear from you, email me here.
I love the intersection of elevated words and a golden client experience—that, to me, is luxury. And I love helping business owners win bigger at what they already do. I’m at your service.
If you’d like a personal tune-up, I’m offering a 45-minute Zoom or phone session to upgrade your words or client experience (CX). Reply “CX experience” to claim a spot for October.
✨ Coffee in hand, cheering you on to more golden referrals and delighted clients.
Warmly,
Shehla
💡 If this was helpful, you’ll love my Tuesday note—one tiny, practical shift to your words and client experience, so luxury clients see you, choose you, and refer you. You are welcomed to join here.
